E-commerce continues to grow steadily across the globe. In 2025, global online retail sales are expected to exceed $7.4 trillion, accounting for nearly 24% of total retail sales (source: ECDB).
In this highly competitive space, a few key players stand out—through their technology, user experience, or delivery performance. In this article, we look at the top 10 best e-commerce websites in the world in 2025, based on visitor numbers, revenue, and what makes their shopping experience unique.
Methodology
Ranking criteria:
- Estimated monthly traffic (desktop + mobile)
- E-commerce sales volume
- International presence
- User experience, logistics, innovation
Top 10 Best E-commerce Websites in 2025
1. Amazon (United States)
Estimated monthly visitors: 2.9 billion
E-commerce revenue: $1.2 trillion+
What makes it different:
Amazon offers a fully integrated shopping experience—from product discovery to returns. Features like “Buy Now,” personalized recommendations, and scheduled deliveries make it seamless and addictive.
2. Alibaba Group (Taobao + Tmall) (China)
Monthly visitors: 925 million
E-commerce revenue: $1.4 trillion+
What makes it different:
Taobao and Tmall offer built-in live shopping, directly inside the app. Shoppers can purchase items during livestreams hosted by brands or influencers, with one-click checkout and real-time engagement.
3. eBay (United States)
Monthly visitors: 669 million
E-commerce revenue: $9.8 billion
What makes it different:
eBay remains the only major platform to support live auctions, allowing users to bid on items. It also excels in secondhand goods and niche markets, supported by a loyal user community.
4. Shopee (Southeast Asia)
Monthly visitors: 587 million
E-commerce revenue: ~$5 billion
What makes it different:
Shopee blends commerce and entertainment with mini-games, coupon challenges, and daily missions that reward users with discounts. It’s one of the most engaging shopping apps in emerging markets.
5. Walmart (United States)
Monthly visitors: 514 million
E-commerce revenue: $65 billion
What makes it different:
Walmart offers a frictionless omnichannel experience: buy online, pick up in-store, return anywhere. Its customer portal consolidates orders, subscriptions, and account management in one place.
6. JD.com (China)
Monthly visitors: 499 million
E-commerce revenue: $100 billion
What makes it different:
JD.com is one of the few e-commerce giants to own and operate its logistics network, including smart warehouses, autonomous vehicles, and drones. Same-day delivery is available in many Chinese cities.
7. Rakuten (Japan)
Monthly visitors: 492 million
E-commerce revenue: $15.4 billion
What makes it different:
Rakuten relies on its powerful loyalty program—Super Points—which users can earn and spend across the Rakuten ecosystem (e-commerce, travel, mobile, banking). This drives cross-platform engagement.
8. Mercado Libre (Latin America)
Monthly visitors: 279 million
E-commerce revenue: $10 billion
What makes it different:
Mercado Libre integrates Mercado Pago, a built-in payment service tailored for fragmented banking markets. It supports credit, installments, and peer-to-peer payments across Latin America.
9. Coupang (South Korea)
Monthly visitors: 197 million
E-commerce revenue: $20 billion
What makes it different:
Coupang offers “Rocket Delivery”—next-morning delivery guaranteed by 7 a.m., even for orders placed at midnight. This ultra-fast delivery service is free for WOW members.
10. Zalando (Europe)
Monthly visitors: 165 million
E-commerce revenue: $10 billion
